Helvetica
Helvetica is a famous typeface that involves in many advertising and typography work since the 50's/60's. Helvetica also known as the best font among others.
Helvetica was created by Swiss typeface designer Max Miedinger in 1957. Originally it was called Neue Haas Grotesk, it was the Latin word for Switzerland, where it was invented.
Helvetica was popular with designers is because it is neat and simple but beautiful in its simplicity form. It's recognizable either UPPERCASE or lowercase and readable, and the ultimate reason is that it fits in to almost any design. For those who're afraid to misuse, Helvetica is always the safest choice for them.
"Helvetica is so widely available. It has so many associations, namely to large corporate entities like American Airlines," said Frere-Jones, an American type designer.
According to the Businessweek, Helvetica contributes to the branding success of many major tech, auto, and airline companies such as American Airlines. Helvetica has involved in numerous branding and logo works since 60's.
I personally like this font very much as the symmetrical style of it appeals to me greatly. It does not have a fancy style like what other fonts did, yet it still looks neat and stylish. For me, Helvetica has the potential for making people remember and recognize.
Designers do love to play around and adjust the spacing with the letters. Sometimes, the every try of different spacing of Helvetica is a big surprise. You wouldn't know how match or perfect are the fonts could be.
Since Helvetica is perfectly neat and plain, it's easy for everyone to read. For advertising or logo, designers have the responsibility to propaganda the brand and the inner side of it. That's why most of the type designers will go for Helvetica in most of their works. In my opinion, a good advertising do not need more than two fonts for the typefaces. A good designer will manage to get the best one in the entire work. Therefore, it is very important for the designer whether choosing a right font for the advertising.
Helvetica is like a beautiful lady's name, just like how the font face looks like! :)
References:
Businessweek (2007) 'For Logo Power, Try Helvetica!' Retrieved from http://www.businessweek.com/stories/2007-05-14/for-logo-power-try-helveticabusinessweek-business-news-stock-market-and-financial-advice
[Accessed: 28th May, 2014]
Fastco.design (2012) 'How Helvetica Conquered The World With Its Cool, Comforting Logic' Retrieved from http://www.fastcodesign.com/1665881/how-helvetica-conquered-the-world-with-its-cool-comforting-logic
[Accessed: 27th May, 2014]
Johnston, A. (2012) 'Why Won’t Helvetica Go Away?' Retrieved from http://www.smashingmagazine.com/2012/12/06/why-wont-helvetica-go-away/
[Accessed: 26th May, 2014]
"Helvetica is so widely available. It has so many associations, namely to large corporate entities like American Airlines," said Frere-Jones, an American type designer.
According to the Businessweek, Helvetica contributes to the branding success of many major tech, auto, and airline companies such as American Airlines. Helvetica has involved in numerous branding and logo works since 60's.
I personally like this font very much as the symmetrical style of it appeals to me greatly. It does not have a fancy style like what other fonts did, yet it still looks neat and stylish. For me, Helvetica has the potential for making people remember and recognize.
Designers do love to play around and adjust the spacing with the letters. Sometimes, the every try of different spacing of Helvetica is a big surprise. You wouldn't know how match or perfect are the fonts could be.
Since Helvetica is perfectly neat and plain, it's easy for everyone to read. For advertising or logo, designers have the responsibility to propaganda the brand and the inner side of it. That's why most of the type designers will go for Helvetica in most of their works. In my opinion, a good advertising do not need more than two fonts for the typefaces. A good designer will manage to get the best one in the entire work. Therefore, it is very important for the designer whether choosing a right font for the advertising.
Helvetica is like a beautiful lady's name, just like how the font face looks like! :)
Businessweek (2007) 'For Logo Power, Try Helvetica!' Retrieved from http://www.businessweek.com/stories/2007-05-14/for-logo-power-try-helveticabusinessweek-business-news-stock-market-and-financial-advice
[Accessed: 28th May, 2014]
Fastco.design (2012) 'How Helvetica Conquered The World With Its Cool, Comforting Logic' Retrieved from http://www.fastcodesign.com/1665881/how-helvetica-conquered-the-world-with-its-cool-comforting-logic
[Accessed: 27th May, 2014]
Johnston, A. (2012) 'Why Won’t Helvetica Go Away?' Retrieved from http://www.smashingmagazine.com/2012/12/06/why-wont-helvetica-go-away/
[Accessed: 26th May, 2014]
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