As many of us may familiar that the Campbell's soup design was created by an pop art artist, Andy Warhol. Pop art style was originated in the United Kingdom. This new design style reflects the new concept of consumption, the new position of cultural identity. Followed in the pursuit of art inherited the emergence of American Pop Art Dada spirit. 1960s, a number of UK businesses and designers began to demand direct to the public react to produce some of the emerging mass consumer products echoes the values to explore the design of symbolic and fun, and aiming the young people as their target audience.
Some of you might know that Andy Warhol actually ate Campbell’s soup for lunch everyday. He loved this soup very much and he started design it's packaging which is now a well-known work
of art featuring the red and white labels that everyone knows. He purposely design it to show people how the simple everyday things are beautiful. He opened peoples eyes and taught them to look at things differently.
The typical everyday things like groceries product can be Art. Every so
often it is important to have people like him to shake up peoples
perspectives.
Andy Warhol himself is anti-elitist and anti-socialist. He took advantage of his work to let the bottom of society who can identify with. Those creative tactics that uses a lot of "repeat" also means that he has a strong desire to pursue his idea of social equality.
He saw the beauty in these everyday things, no matter what their social status, would simply be capable to
get their hands on these. This encourage the
idea of anti-elitist as it expresses that the richest man
and the poor man would be equalized through
something as simple as a can of soup. All in the art society and the general society needs to be open to new things. Andy definitely did that.
To celebrate the 50th anniversary of that piece of art,
Campbell’s Soup is about to release a set of limited edition tomato soup
cans inspired by Andy Warhol.
No comments:
Post a Comment